Privacy Policy

Last Updated: September 8, 2026

This Privacy Policy describes how Vellaro Group LLC, operating the Anya & Chris online store (“Anya & Chris,” “we,” “us,” or “our”), collects, uses, processes, discloses, and protects personal information when you visit our website, make a purchase, communicate with us, or otherwise use our website, online store, products, and related services (collectively, the “Services”).

Our online store is powered by Shopify, which provides the ecommerce platform that enables us to offer our products and Services to you.

This Privacy Policy applies to personal information collected through our Services and through communications between you and Anya & Chris.

By accessing or using our Services, you acknowledge that you have read this Privacy Policy and understand the practices described below.

If there is a conflict between this Privacy Policy and our Terms of Service regarding the collection, use, processing, or disclosure of personal information, this Privacy Policy will control with respect to those matters.

 

1. Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to an individual or household.

Personal information does not include information that has been anonymized or de-identified so that it cannot reasonably be linked to an individual.

Depending on how you interact with our Services, we may collect or process the following categories of personal information.

 

Contact Information

This may include:

• First and last name.
• Email address.
• Telephone number.
• Billing address.
• Shipping address.
• Other contact information you voluntarily provide.

Order and Transaction Information

This may include:

• Products you purchase.
• Products you view.
• Products added to your shopping cart.
• Order numbers.
• Purchase history.
• Transaction details.
• Shipping and delivery information.
• Returns.
• Refunds.
• Exchanges, where applicable.
• Cancellations.
• Discounts or promotional codes used.

Payment and Billing Information

When you make a purchase, payment information may be collected and processed by Shopify and/or third-party payment providers.

Depending on the payment method used, this may include:

• Payment card information.
• Billing information.
• Payment method.
• Payment authorization information.
• Transaction confirmation.
• Fraud prevention information.

Payment providers may process your complete payment credentials directly. We generally receive transaction information and payment confirmation necessary to process your order rather than storing complete payment card credentials ourselves.

 

Account Information

If customer account functionality is available, we may process information such as:

• Email address.
• Account login information.
• Saved addresses.
• Order history.
• Preferences.
• Account settings.

You are responsible for maintaining the confidentiality of your account credentials.

 

Communications With Us

When you contact us, we may collect the information contained in your communication.

This may include information submitted when:

• Contacting customer support.
• Asking a product question.
• Requesting a return or refund.
• Reporting a damaged or incorrect product.
• Submitting feedback.
• Submitting a review.
• Making a privacy request.
• Communicating with us by email, telephone, or another available channel.

 

Device and Technical Information

When you visit or use our Services, certain technical information may be collected automatically.

This may include:

• IP address.
• Device type.
• Browser type.
• Operating system.
• Internet or network information.
• Device identifiers.
• Cookie identifiers.
• Referring website or source.
• Approximate geographic location derived from technical information.

 

Website and Usage Information

We may collect information about how you interact with our Services, including:

• Pages viewed.
• Products viewed.
• Links clicked.
• Shopping cart activity.
• Checkout activity.
• Website navigation.
• Date and time of visits.
• Advertising or campaign interactions.
• Conversion events.
• Other interactions with our website.

This information may be collected through cookies, pixels, tags, analytics tools, and similar technologies.

 

2. Sources of Personal Information

We may collect personal information from the following sources.

 

Directly From You

We collect information you provide when you:

• Place an order.
• Create or use an account.
• Contact customer support.
• Subscribe to marketing communications.
• Submit a return or refund request.
• Submit a review or feedback.
• Make a privacy request.
• Otherwise communicate with us.

 

Automatically Through Our Services

Certain device, browsing, and usage information may be collected automatically when you interact with our website through cookies, tags, pixels, and similar technologies.

 

Shopify

Because our online store is powered by Shopify, Shopify may collect and process personal information in connection with your use of our store, checkout, payments, fraud prevention, account functionality, and other ecommerce services.

 

Payment Providers

Payment processors may provide us with information necessary to confirm and manage transactions.

 

Shipping and Fulfillment Providers

Carriers, warehouses, and fulfillment partners may provide information related to order fulfillment, tracking, delivery, returns, or delivery issues.

 

Google

Where enabled, Google services such as Google Ads, Google Tag, Google Analytics, and related measurement technologies may provide us with advertising, analytics, attribution, or conversion information.

 

Other Service Providers

We may receive information from companies that help us operate, secure, analyze, advertise, market, and improve our Services.

 

3. How We Use Personal Information

We may use personal information for the following business and commercial purposes.

 

Providing and Fulfilling Our Services

We may use personal information to:

• Process orders.
• Process payments.
• Confirm purchases.
• Arrange shipping.
• Provide delivery updates.
• Fulfill orders.
• Handle returns.
• Issue refunds.
• Respond to customer inquiries.
• Provide customer service.
• Maintain customer accounts.

 

Communicating With You

We may use your contact information to communicate with you about:

• Orders.
• Payments.
• Shipping.
• Delivery.
• Returns.
• Refunds.
• Account activity.
• Customer support requests.
• Security matters.
• Important updates to our Services.

These transactional communications may be sent even if you have opted out of promotional marketing.

 

Improving Our Services

We may use information to:

• Understand how customers use our website.
• Improve website functionality.
• Improve our products.
• Improve customer service.
• Identify technical issues.
• Analyze website performance.
• Understand shopping behavior.
• Improve the overall customer experience.

 

Security and Fraud Prevention

We may process information to:

• Detect fraudulent transactions.
• Prevent unauthorized purchases.
• Protect customer accounts.
• Protect our website.
• Investigate suspicious activity.
• Prevent abuse.
• Protect our business, customers, and service providers.
• Enforce our Terms of Service and other policies.

 

Marketing and Advertising

Where permitted by applicable law, we may use personal information to:

• Send promotional communications.
• Measure advertising effectiveness.
• Understand how customers find our website.
• Measure purchases and other conversions.
• Analyze advertising campaigns.
• Display advertisements.
• Improve marketing campaigns.
• Create or use advertising audiences where permitted.

You may unsubscribe from promotional email communications at any time using the unsubscribe link contained in those messages.

 

Legal and Compliance Purposes

We may process information where reasonably necessary to:

• Comply with applicable laws.
• Comply with tax or accounting obligations.
• Respond to lawful government requests.
• Respond to subpoenas, court orders, or other valid legal processes.
• Establish or defend legal claims.
• Enforce our agreements and policies.
• Protect our legal rights and those of others.

 

4. Google Advertising, Google Tag and Analytics

We use or may use Google services in connection with advertising, analytics, website measurement, and conversion tracking.

Depending on our store configuration, these services may include:

• Google Ads
• Google Tag
• Google Analytics
• Google advertising measurement services.
• Google conversion tracking technologies.

These technologies may collect or process information regarding your interaction with our website, such as:

• Device and browser information.
• IP address.
• Website visits.
• Pages viewed.
• Products viewed.
• Advertising interactions.
• Referring sources.
• Shopping activity.
• Conversion or purchase events.

We may use information collected through these technologies to:

• Measure advertising campaign performance.
• Determine whether an advertisement resulted in a visit or purchase.
• Understand how visitors interact with our website.
• Analyze website traffic.
• Improve our advertising campaigns.
• Improve our website and Services.
• Measure conversions and attribution.
• Prevent fraudulent or invalid activity.

Depending on which Google features are enabled, Google may process certain event or conversion information in accordance with Google's applicable terms, privacy practices, and advertising policies.

Where applicable law requires consent before using non-essential advertising or analytics technologies, we will use such technologies subject to the applicable consent requirements and privacy controls available through our website.

We do not knowingly send Google information through our advertising or analytics implementation in a manner prohibited by applicable Google advertising policies.

 

5. Cookies and Similar Technologies

Our website and our service providers may use cookies and similar technologies such as:

• Cookies.
• Pixels.
• Tags.
• Software development technologies.
• Local storage.
• Analytics identifiers.
• Advertising identifiers.

These technologies may be used for different purposes.

 

Necessary Technologies

Certain technologies are necessary for our store to operate properly.

They may support functions such as:

• Shopping carts.
• Checkout.
• Payment processing.
• Security.
• Fraud prevention.
• Customer account functionality.
• Website preferences.

 

Analytics Technologies

Analytics technologies may help us understand:

• How visitors use our website.
• Which pages are visited.
• How visitors navigate through our store.
• Website performance.
• Conversion activity.

 

Advertising Technologies

Where enabled and permitted, advertising technologies may be used to:

• Measure advertisements.
• Attribute purchases to advertising campaigns.
• Understand advertising performance.
• Support remarketing or personalized advertising where permitted.
• Improve advertising relevance.

 

6. Cookie and Privacy Choices

Depending on your location, applicable law may give you choices regarding cookies, targeted advertising, sales or sharing of personal information, or similar processing activities.

Where applicable, our website may provide privacy controls such as:

• A cookie or consent banner.
• Cookie preference controls.
• A data-sharing opt-out page.
• A “Your Privacy Choices” option.

Where consent is legally required, we will seek the appropriate consent before using applicable non-essential technologies.

Where applicable law provides an opt-out right, you may exercise that right through the privacy controls made available on our website or by contacting us.

You can also configure your web browser to block or delete certain cookies.

Please note that disabling necessary cookies may cause parts of our website or checkout to function incorrectly.

 

7. Marketing Communications

If you subscribe to promotional emails from Anya & Chris, we may send you information about:

• Products.
• Discounts.
• Promotions.
• New arrivals.
• Store updates.
• Other marketing communications.

You can unsubscribe from promotional emails at any time by clicking the unsubscribe link contained in the email.

If SMS or text marketing is offered in the future, we will provide applicable disclosures and consent mechanisms before sending marketing text messages where required.

Opting out of promotional marketing will not prevent us from sending important non-promotional communications concerning:

• Existing orders.
• Payments.
• Shipping.
• Returns.
• Refunds.
• Security.
• Customer support.
• Other transactions you initiate with us.

 

8. How We Disclose Personal Information

We may disclose personal information to third parties where reasonably necessary to operate our business and provide our Services.

 

Shopify

Our online store is powered by Shopify.

Shopify may process information in connection with:

• Website hosting.
• Ecommerce functionality.
• Checkout.
• Payments.
• Fraud prevention.
• Customer accounts.
• Analytics.
• Store functionality.
• Other services provided to merchants.

 

Payment Processors

We disclose or make information available to payment providers as necessary to process and authorize transactions.

 

Shipping, Warehouse and Fulfillment Providers

We may provide information such as your:

• Name.
• Shipping address.
• Telephone number.
• Email address.
• Order details.

This information may be provided when necessary to fulfill, ship, track, or deliver your order.

 

Google

Where Google advertising or analytics technologies are enabled, certain device, website interaction, advertising, and conversion information may be processed by Google.

 

Service Providers

We may use third-party providers for functions including:

• Website hosting.
• Information technology.
• Security.
• Customer support.
• Email delivery.
• Analytics.
• Advertising.
• Marketing.
• Payment processing.
• Fraud prevention.
• Shipping.
• Fulfillment.
• Cloud storage.

Service providers may process information as necessary to perform services on our behalf.

 

Legal Disclosures

We may disclose personal information where reasonably necessary to:

• Comply with applicable laws.
• Respond to lawful requests from authorities.
• Respond to valid legal process.
• Investigate fraud.
• Protect our rights.
• Protect customers.
• Enforce our agreements.
• Prevent illegal or harmful activity.

 

Business Transactions

Personal information may be transferred in connection with a potential or completed:

• Merger.
• Acquisition.
• Reorganization.
• Financing.
• Sale of assets.
• Bankruptcy.
• Change of control.

Any such transfer will remain subject to applicable law.

 

9. Sale, Sharing and Targeted Advertising

We do not sell personal information to third parties in exchange for monetary payment.

However, privacy laws in certain U.S. states define terms such as “sale” or “sharing” more broadly.

As a result, certain advertising-related disclosures involving cookies, advertising technologies, analytics providers, or advertising partners may be treated as:

• A “sale” of personal information.
• “Sharing” of personal information.
• Targeted advertising.
• Cross-context behavioral advertising.

Where applicable law provides you with the right to opt out of such activities, you may exercise your applicable rights through privacy controls available on our website or by contacting us at:

info@anyaandchris.com

Where available, you may also use a Your Privacy Choices or similar privacy option displayed on our website.

 

10. Relationship With Shopify

Our store is hosted by Shopify.

Shopify collects and processes certain personal information about access to and use of our Services in order to provide its ecommerce platform and related services.

Information submitted through our Services may therefore be transmitted to Shopify and to other service providers involved in providing our store functionality.

Shopify may also process certain information for its own purposes in accordance with its applicable privacy documentation and services.

Depending on the Shopify features enabled for our store, additional processing may occur in connection with analytics, fraud prevention, personalization, or other Shopify services.

 

11. Third-Party Websites and Services

Our Services may contain links to websites or services operated by third parties.

We are not responsible for the privacy, security, accuracy, or practices of third-party websites that we do not control.

When you leave our website, the privacy policy of the third party you visit will govern its collection and processing of information.

We encourage you to review the privacy policies of third-party websites before providing personal information.

The inclusion of a link does not necessarily mean that we endorse the third party or its practices.

 

12. Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information against:

• Unauthorized access.
• Loss.
• Misuse.
• Unauthorized alteration.
• Unauthorized disclosure.
• Destruction.

Our online store is operated using Shopify infrastructure and payment providers that maintain security measures for ecommerce transactions.

Information transmitted through our website is protected using secure technologies where applicable.

However, no method of transmitting information over the internet and no electronic storage system can be guaranteed to be completely secure.

You should not send sensitive or confidential information to us through unsecured communication channels.

If you believe that information relating to you has been compromised, please contact us at info@anyaandchris.com.

 

13. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected.

Factors affecting retention periods may include whether the information is necessary to:

• Fulfill an order.
• Maintain customer accounts.
• Process returns or refunds.
• Provide customer support.
• Maintain transaction records.
• Prevent fraud.
• Resolve disputes.
• Comply with tax obligations.
• Comply with accounting requirements.
• Comply with legal requirements.
• Enforce our agreements.

Different categories of information may therefore be retained for different periods.

When personal information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it in accordance with applicable law and our operational requirements.

 

14. Children's Privacy

Our Services are intended for a general audience and are not directed toward children under the age of 13.

We do not knowingly collect personal information directly from children under 13.

If you are a parent or legal guardian and believe that a child under 13 has provided us with personal information, please contact us at:

info@anyaandchris.com

We will review the request and take appropriate action where required by law.

We do not knowingly sell or share personal information of children in violation of applicable law.

 

15. Your Privacy Rights

Depending on the state or jurisdiction in which you live and subject to applicable legal requirements and exceptions, you may have certain rights relating to your personal information.

These may include the right to:

 

Access or Know

You may have the right to request information about the personal information we maintain about you and how it is used.

 

Correction

You may have the right to request correction of inaccurate personal information.

 

Deletion

You may have the right to request deletion of certain personal information we maintain about you.

Certain information may need to be retained where permitted or required by law, including transaction records necessary for legal, tax, fraud prevention, or accounting purposes.

 

Portability

You may have the right to receive certain personal information in a portable format.

 

Opt Out of Sale or Sharing

Where applicable, you may have the right to opt out of processing that is legally considered the sale or sharing of personal information.

 

Opt Out of Targeted Advertising

Depending on applicable law, you may have the right to opt out of certain processing for targeted or cross-context behavioral advertising.

 

Withdraw Consent

Where we rely on consent for processing, you may have the right to withdraw your consent.

Withdrawal does not affect processing that lawfully occurred before the withdrawal.

 

Appeal

Residents of certain states may have the right to appeal a decision we make regarding a privacy request.

 

16. How to Exercise Your Privacy Rights

You may submit an applicable privacy request by contacting us:

Email: info@anyaandchris.com
Phone: +1 (307) 342-3579

Please clearly describe the request you would like us to process.

Where necessary and legally permitted, we may request information to verify your identity before completing a privacy request.

This helps us prevent unauthorized access to or deletion of another person's personal information.

You may also be permitted to use an authorized agent to submit certain requests on your behalf.

Where an authorized agent is used, we may request proof that the individual has authority to act for you and may separately verify your identity where permitted.

We will respond to valid requests within the timeframe required by applicable law.

 

17. Non-Discrimination

We will not unlawfully discriminate against you because you exercised a privacy right available to you under applicable law.

For example, where prohibited by law, we will not deny products or services or charge a different price solely because you exercised an applicable privacy right.

This does not prevent us from offering lawful promotions, loyalty programs, or other arrangements where permitted.

 

18. International Processing

Vellaro Group LLC is based in the United States.

Our service providers, including Shopify, Google, payment providers, technology providers, and other partners, may process information in multiple countries.

As a result, your personal information may be transferred, stored, or processed outside the state, province, or country in which you reside.

Different jurisdictions may have different data protection laws.

Where applicable law requires safeguards for international transfers of personal information, appropriate mechanisms will be used as required.

 

19. Complaints and Privacy Questions

If you have concerns about how we collect, use, disclose, or otherwise process personal information, please contact us.

We will make reasonable efforts to review and respond to privacy-related concerns.

Email: info@anyaandchris.com
Phone: +1 (307) 342-3579

Depending on where you reside, applicable law may also provide a right to contact a competent privacy, consumer protection, or regulatory authority.

 

20. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

• Our Services.
• Business practices.
• Technology.
• Service providers.
• Advertising or analytics tools.
• Applicable laws or regulations.
• Other operational requirements.

When this Privacy Policy is updated, the revised policy will be published on this page and the Last Updated date will be changed.

Where required by applicable law, additional notice of material changes may be provided.

We encourage you to periodically review this Privacy Policy.

 

21. Contact Information

If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact us.

Company Info

Shop Name: Anya & Chris

Company Name: Vellaro Group LLC

Business Address:
5830 E 2nd St, Ste 7000 #38167
Casper, WY 82609
United States

Warehouse Address:
1148 Woodhaven Dr
Charleston, SC 29407
United States

Important: The warehouse address above is provided as business information and should not be used as a return address unless we specifically instruct you to send a return there.

E-Mail: info@anyaandchris.com

Phone: +1 (307) 342-3579

We aim to respond to customer inquiries within 24 hours.